I've been pleasantly surprised by NBC's decision to televise the Stanley Cup Playoffs in primetime on broadcast television the last two Saturday nights. Was it a reach for NBC? Turns out no, because NBC actually won the network TV ratings battle with game one of the Boston/Pittsburgh series. That's something that NBC probably hasn't done since the end of football season.
It even beat Fox's coverage of Major League Baseball. And it wasn't a fluke...because NBC did the exact same thing the week before, with hockey topping baseball in the ratings.
Disclaimer: the ratings for the NBA more than doubled the NHL TV ratings on Saturday night. Not really surprising with the star power of LeBron James, but the NBA stopped being interesting to me over 20 years ago. And frankly, when the biggest story of the NBA last night turned out to be Justin Bieber and the manager of some rapper named "Flo Rida", well, I'm not coming back to see what I'm might have missed... Because I didn't miss a damn thing, according to my Twitter feed last night.
We just sat through an NBA ECF Game 7 where Justin Bieber and Flo Rida's manager were the most entertaining aspects. #hotsprotstakesBottom line... hockey isn't a niche sport. Football is #1 in this country without a doubt. But save the niche label for sports like soccer.
— Awful Announcing (@awfulannouncing) June 4, 2013