The Omaha World-Herald reports that the former Omaha Royals are rolling back ticket prices for season ticket holders. Sure, they'll paint it as a magnanimous gesture towards their fans, but let's recognize it as a business decision. A business decision that reflects the fact that the stadium is no longer brand spanking new. The people who wanted to see the new ballpark have done so. Now they must focus on keeping them.
The long-anticipated development out in BFE Sarpy County hasn't happened yet. Pennant Place was announced nearly two years ago, and still isn't happening yet. So to keep interest levels up, they are cutting prices. Or devaluing the ticket, as it used to be called when the stadium was being proposed. It's not a big price cut (3%-5%), but it's right on my schedule. Cutting prices in 2013? What will it be like in 2015 in year five?